Provider: Spatial Insights Inc.

The Challenge

TrendmapUnderstanding the geographic distribution of your customers provides a valuable mechanism for defining trade areas, understanding your target demographic profile, evaluating site suitability, quantifying trade area overlap, and delineating market opportunities.

The Problem

Mapping customer locations using simple point displays or standard thematic maps based on census geography does not provide an accurate or realistic indication of the characteristics or extent of trade areas.

The Solution

TrendMap allows you to:

  • map accurate trade areas from geocoded customer surveys or POS data based on customer density or revenue distribution
  • map trends with any type of geocoded point data
  • map customer density or revenue concentration
  • identify and quantify the effects of trade area overlap and cannibalization
  • accurately define demographic profiles of your customers

How It Works

Traditional trade area analysis evaluates customer response relative to a pre-defined unit of geography, such as ZIP Codes, census tracts, or block groups. TrendMap uses a unique radial filter-based spatial modeling algorithm that is not constrained by these artificial boundaries, and provides a uniquely accurate representation of the extent and concentration of customer-based point-of-sale information.

Interval Specification


To enable end users to focus their analysis on the ranges of data of greatest interest, TrendMap provides a number of automated options for defining the number of intervals and specific interval ranges used to generate output.

Users can manually specify both the number of intervals and the specific interval ranges. TrendMap provides a view histogram function for visualizing the distribution of your data to facilitate manual interval selection. Interval specifications can be saved to a file and recalled for later use.

The AutoCreate function is used to automatically define the interval ranges. Ranges can be specified based either on absolute or percentile ranges.

TrendMap works directly with your georeferenced customer data and imports MapInfo .TAB, .DBF, .XLS, .MDB, Lotus(wk*), .mdb, paradox(DB), FoxPro(DBF), .TXT, and ASCII format files. TrendMap output format options include MapInfo .TAB and .MID/.MIF, ArcView .SHP, and Atlas .BNA format files.

TrendMap uses a proprietary spatial filtering algorithm developed specifically to address trade area definition using customer based point-of-sale data. TrendMap is available as a standalone MapInfo or ArcView compatible program, or as an OCX for application developers and runs under Windows 9x/NT/2000.

Please contact us for pricing information.

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