Applied Geographic

Applied Geographic Solutions (AGS) delivers an extensive range of the highest quality demographic data products and lifestyle segmentation system. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies!

Assets, Debts and Net Worth

This dataset is curated to give users a unique glimpse into the finances of US households and includes: the types and amounts of household assets and debts, as well as the distribution of net worth segmented by neighborhood.


BusinessCounts aggregates data from nearly 10 million businesses and over 130 million employees from commercial databases, compiled white and yellow page directories, corporate annual reports, securities filings, and city directories. The dataset is then summarized and can be separated by various standard geographical boundaries as small as the block-group level.

Consumer Behavior

This database is a collection of nearly 1800 indices of consumer attitudes, consumption, lifestyle preferences, and product ownership, offering the user insight into preferential and consumption patterns of US consumers.

Consumer Expenditures

The Consumer Expenditure database provides either aggregate or segmented household expenditure data that is classified into a multi-level hierarchy. Individual household expenditure data is available by geography from the national down to the block-group level, with most expenditures including two to three sub-categories.


This geographic database consists of standardized indices for various crimes against persons and property that come from an analysis of crime reports to most law enforcement jurisdictions nationwide. The data is available at the block group level and higher, allowing the user to perform large scale or more granular analysis.

Demographic & Business Dimensions

The Demographic and Business Dimensions databases are two separate databases that aid in Direct Marketing campaigns and statistical modeling, to site selection and neighborhood descriptions. These dimensions are available down to the block group level, and attribute a continuous measurement score across demographic and business variable that help identify neighborhood differentiation.

Estimates and Projections

The Estimates and Projections (E&P) database is very extensive, covering a broad range of demographic characteristics for the current year, as well as 5-year projections.

Health Care

AGS provides two similar, yet distinct, database products related to healthcare – Hospital Discharges and Emergency Department Diagnoses/Procedures. Hospital Discharges includes the estimated number of hospital discharges, as well as the total length of stays expected in a year categorized by diagnosis. The Emergency Department Diagnoses/Procedures dataset includes the estimated number of procedures likely to be performed on residents of an area within a year, classified by category.


Panorama is AGS’s psychographic segmentation dataset that is built on over three decades of experience of segmenting geodemographic systems in the US and Canada. This data is a truly location-centric segmentation system that builds on the established AGS modeling and analysis tools, helping users gain actionable perspectives on the increasingly complex and frequently churning demographic landscape.

Retail Potential

Retail Potential brings together statistics from three separate data sources in order to derive estimated potential by each store type. The Census of Retail Trade presents a table known as the Merchandise Line summary, where distribution of sales broken into 120 merchandise lines or store types (e.g. hardware), which then can be computed into distribution of sales by store type.


Using selected geography, radii, or drive time, SnapSite allows you to create and export AGS database variables, append demographics to geocoded files, generate site reports, perform Mosaic Lifestyle Segmentation analysis, and analyze and rank site signatures and multivariate statistics.


This AGS environmental database consists of multiple selected weather-risk elements that can benefit insurance underwriting, real estate, and retail merchandising. AGS was able to produce risk index estimates down to a block group level by using publicly available USGS data on all weather related hazards and applying historical research combined with spatial analysis techniques. By looking at the accumulation of historical records, random occurences begin to reveal patterns at a regional scale.

AGS Variables

Click the button below to download a list of all available Applied Geographic Solutions variables.