Applied Geographic

Applied Geographic Solutions (AGS) delivers an extensive range of the highest quality demographic data products and lifestyle segmentation system. All databases are derived from superior source data and the most sophisticated, refined, and proven methodologies.

Assets, Debts and Net Worth

This database provides an important look at the financial health of households – including information on the nature and value of both the assets and debts of households, and of the net worth of households. This database is based upon recent surveys of consumer finances undertaken by the Census Bureau, supplemented by statistical modeling in order to provide geographic estimates.


BusinessCounts is a geographic summary database of business establishments, employment, occupation and retail sales. The core BusinessCounts data, which now utilizes the industry standard InfoGroup (formerly known as InfoUSA) database as its primary source data, includes data to the major SIC group with detailed establishment types as well as NAICS data.


A catalog of Census survey datasets taken every 10 years and compiled to census derived boundaries including BlockGroup, Census Tract, County, CBSA, MSA, Zip Codes and more.

Climate, WeatherRisk and QuakeRisk

The AGS climate database includes temperature, precipitation, degree-days, and air quality measures. AGS Climate database provides details to the block group level. Derived from an extensive analysis of historical climatology data, this database provides a detailed view of local climate, which is vital in merchandising analysis.

Additionally, many businesses are subject to severe loss because of natural hazards. Using historical records of various weather and earthquake phenomena, the WeatherRisk and QuakeRisk databases provide risk assessment staff with accurate and detailed indexes of relative risk for each hazard type.

Consumer Behavior

The consumer behavior database consists of approximately 1800 indexes of product consumption, lifestyle preferences, product ownership, and attitudes. Based on the latest MRI ‘doublebase’ survey, it offers insight into the consumption patterns and preferences of consumers.

Consumer Expenditures

AGS provides current year and 5- year projected expenditures for over 390 individual categories that collectively cover almost 95% of household spending. Based on extensive modeling of the BLS Consumer Expenditure Survey, CEX provides reliable estimates of market demand and average household expenditures.


CrimeRisk is the result of an extensive analysis of a rolling seven years of FBI crime statistics. Based on detailed modeling of the relationships between crime and demographics, CrimeRisk provides an accurate view of the relative risk of specific crime types at the block group level. A number of updates were made to this database to include the latest national and metropolitan trends from the UCR (Uniform Crime Reports) publications.

Demographic & Business Dimensions

This Demographic database consists of twenty six core “dimensions” of neighborhoods, such as “Affluence and Education” and “Government Workers” which together account for the primary differences between neighborhoods. This database had been completely rebuilt based fully upon 2010 Census and ACS data. Based on an extensive statistical analysis of over seven hundred separate demographic attributes, this database is highly useful and intended for undertaking statistical modeling, as each of the variables is essentially uncorrelated to the others. Each variable has a mean of zero and unit variance and there are no collinearity issues.

The Business database was built using the BusinessCounts database, with the source data from InfoGroup. The entire dataset was utilized by computing employment and establishment density, average size and percent of employment by detailed NAICS codes, and land use classification. There are twenty-eight different groups within this database. Business Dimensions is highly useful for undertaking statistical modeling, as each of the variables is essentially uncorrelated to the others.

Estimates and Projections

The estimates and projections database includes a wide range of core demographic variables for the current year and 5- year projections, covering five broad topic areas: population, households, income, labor force, and dwellings. With over twenty-five years of experience in demographic forecasting, AGS offers the highest quality demographic estimates in the marketplace today.

We fully incorporate the Census Bureau’s American Community Survey (ACS) results. The ACS is an annual survey which results in a national rolling estimates database which replaces the decennial SF3 sample database. The ACS results at the county scale are an excellent means of tracking demographic attributes over the course of the decade.

Health Care

There are currently two separate, yet similar, database products offered. The first is based upon the primary diagnosis upon release from hospital and the second based on procedures undertaken by emergency departments. While there is much overlap in terms of disease, these measure two separate types of health care utilization.


AGS has created our own segmentation system for the United States, called Panorama. Panorama has been coded with the MRI Survey data to bring you Consumer Behavior profiles associated with this segmentation system. The system consists of sixty-eight segments and reflects the accumulated experience of AGS in constructing segmentation systems both in the United States and Canada over the past three decades.

Quality of Life Index

The Quality of Life Index (QoLI) database is a block group and higher level database that combines many different sources to show where the best places are to live and do business. The database consists of a main index derived from five sub-indexes: economic, health, community, leisure and physical environment. These sub-indexes are based upon specific variables within each category.

Retail Potential

This tabulation utilizes the Census of Retail Trade tables which cross-tabulate store type by merchandise line. The Consumer Expenditure data was aggregated to the merchandise line classification and then distributed to each of the major store types.

AGS Variables

Click the button below to download a list of all available Applied Geographic Solutions variables.


Since 1993, Spatial Insights has been leveraging unique partnerships with the industry’s leading providers of mapping software and data to provide solutions tailored specifically to meet our clients’ diverse needs.


For more information about our services, or how we could help your business, please contact us at 800.347.5291 or fill out the form below.