Spatial Insights, Inc. is pleased to add MapBridge™ to its wide array of data and software product offerings. MapBridge, developed by Mapping Analytics, is an add-on to Microsoft’s MapPoint® 2002 that seamlessly integrates demographic report generation and data vending from SRC’s flagship Allocate™ product into MapPoint.

The product allows MapPoint users to seamlessly generate detailed demographic reports based on radii, drive time, or custom boundaries. It provides access to over 1,000 demographic and socio-economic variables at all levels of geography, and allows users to rapidly create output for PowerPoint, and create animated time-series map output.

Spatial Insights will act as a value added reseller for Mapping Analytics, and will be reselling and supporting the MapBridge application.

Spatial Insights’ President Don Segal noted, “MapBridge is ideal for our clients who need advanced reporting capabilities, and access to a wealth of demographic data for use within MapPoint. It is a simple and elegant application that brings two best-of-class technologies together.”

Based in Rochester, NY, Mapping Analytics provides location-based solutions for sales and marketing applications. More information about the software, data, programming, consulting services and training provided by Mapping Analytics can be found at mappinganalytics.com.