Spatial Insights, Inc. is pleased to announce the release of “ProximityDemographics”, an innovative new data product designed to facilitate market studies.

Unlike traditional demographic data, which provides individual counts and tabulations for each specific unit of geography, ProximityDemographics provides a measure of cumulative demographic data within a specified radius or drive time of each geography. Thus, a market researcher can quickly identify areas that have required levels of cumulative demographic characteristics without any additional analysis. Knowing a location’s access to a particular type of population is ideal for retailers or service establishments whose business depends upon their access to customers.

Spatial Insights uses proprietary spatial analysis techniques to derive the ProximityDemographics databases. The data are derived from block-level base demographics, and are available by block group, census tract, and ZIP code. Standard summarizations can be based on radius rings around each location, or on drive time polygons generated around each centroid.

Like most of Spatial Insights products, the development of ProximityDemographics was driven by customer-based requirements. Spatial Insights’ President Don Segal noted, “We were continually asked to identify and map areas that have access to “n” population, or “n” households with children, etc. with a specified radius. Previously, this information needed to be analyzed interactively on a site-by-site basis. It was a time-consuming and costly process. Now with data from our ProximityDemographics database, our clients can point to a prospective site and determine immediately what the demographics characteristics are within their required radius.”

A full suite of ProximityDemographics variables is available including: population by age, race and ethnicity, household type, income, labor force or daytime population, consumer expenditures and consumer behavior.